Before you read on: If you’d like a copy of the full B2B Marketing Email report we’re giving away copies to the first 50 new subscribers to this blog – register here for your copy (be sure to do so using your …
Before you read on: If you’d like a copy of the full B2B Marketing Email report we’re giving away copies to the first 50 new subscribers to this blog – register here for your copy (be sure to do so using your …
Your organisation doesn’t own its brand. It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is. It’s what the market believes it to be. It’s a perception developed …
Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their …
Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? Follow the seven R’s – Resonant, Rare, Road Mapped, …
Our friends at Marketing Options International (MOI) have just launched the Mind Share Café. No, not a diversification into tea and cakes, but a virtual hub where they’ve collected together the thoughts of leading B2B technology marketers. Marketers from …