Circle Research is the exclusive research partner for leading trade publication, B2B Marketing Magazine.
Together we’ve been exploring the priorities, tactics and challenges of B2B marketers in key areas of activity from branding to SEO. These insights have been collated into a series of Benchmarking Reports which answer pressing questions.
Reports are free to B2B Marketing members and highlights can be found below.
> Are your peers using social media marketing techniques?
> What specifically are they doing?
> How are they performing against key success metrics?
B2B Marketing’s latest benchmarking report, based on a survey of 274 client-side B2B marketers conducted by Circle Research, maps out the B2B social media landscape. In doing so it provides a definitive peer based point of comparison for marketers.
Here we share the report’s executive summary.
> Where does search fit in the B2B marketer’s portfolio?
> What tactics are having the greatest impact?
> How do they select the right agency to support them?
B2B Marketing’s first annual SEO Benchmarking report reveals the answer to these and other pressing questions. At the report’s core is a survey of more than 350 B2B marketers conducted by Circle Research.
Here we share key highlights and a more detailed exploration in a webcast featuring Circle’s Andrew Dalglish and SEO expert Gifford Morley-Fletcher.
© Circle Research 2011
