B2B marketing trends research

B2B Barometer reveals key trends in B2B marketing

Collaborating with the Institute of Direct Marketing (IDM) and ABBA, Circle Research has developed the definitive monitor of trends in B2B marketing.  Conducted bi-annually the B2B Barometer explores the budgets, priorities and behaviours of client side marketers collectively controlling budgets in excess of £34 million.

 

Summer 2009 report - Access executive summary