The B2B Barometer
Collaborating with the Institute of Direct Marketing (IDM) and ABBA, Circle Research has developed the definitive monitor of trends in B2B marketing. Conducted bi-annually the B2B Barometer explores the budgets, priorities and behaviours of client-side marketers collectively controlling budgets in excess of £34 million and B2B agencies with annual revenues of £575 million. Below is an archive of the study's findings.
Wave Two - Winter 2009
Wave One - Summer 2009