B2B research case studies and white papers
It might sound a bit odd, but we believe that the best research is about more than good research. Its about insights.
To deliver these insights an agency needs more than research expertise. Of course this is the basis, but it needs to be coupled with understanding and experience. A deep understanding of their client’s business issues and business environment. And the experience to intelligently explore an issue, challenge assumptions and make pragmatic recommendations.
Insight is about having the ability and confidence to provide an opinion. To turn the ‘what’ that research so often provides into ‘so what now?’. At Circle that’s exactly what we do and we’d like to share some thoughts with you here.
Are you one of the 20 or one of the 80?
In his latest column for B2B Marketing Magazine, Circle's Andrew Dalglish takes a look at how research can help improve key account management. "80% of B2B companies superficially understand their key customers; just 20% really know what makes them tick " asserts Dalglish. Food for thought...
Trade events: cost or investment?
A lot of talking goes on at trade events but does exhibiting really deliver ROI? David Willan thinks the answer is yes. He also thinks this ROI can actually be measured.
Optimising your margin in turbulent times
Most businesses are eternally searching for the optimum price point. A point where they're not missing out on profit by charging less than customers can comfortably bear and at the same time not losing volumes by charging too much. In this short article Andrew Dalglish explores how research can help reach this elusive goal.
Some research ideas for marketing agencies
B2B marketing and communications agencies are adapting to three important shifts in the marketplace. Client spend is shifting towards digital media, business decision makers are victims of information overload and clients are demanding tangible measures of ROI. In this article Beth Pearson explores how research can provide agencies - and their clients - with a valuable edge throughout all stages of the engagement process, from pitch to post-launch.