To deliver real insights an agency needs more than research expertise. Of course this is the basis, but it needs to be coupled with understanding and experience. A deep understanding of their client’s business issues and business environment. And the experience to intelligently explore an issue, challenge assumptions and make pragmatic recommendations.
Insight is about having the ability and confidence to provide an opinion. To turn the ‘what’ that research so often provides into ‘so what now?’. At Circle that’s exactly what we do and we’d like to share some thoughts with you here.
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Circle Research's Andrew Dalglish is a regular columnist for B2B Marketing magazine. Short, informal and to the point...but thought provoking. |
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Circle Research collaborates with The IDM and ABBA to produce the B2B Barometer. This bi-annual study has become the definitive 'state of the nation' indicator amongst B2B marketers. |
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We've conducted 100s of research studies in dozens of countries covering a diverse range of business and marketing issues. Here we've gathered together articles from the Circle Research team alongside others with a unique perspective. |
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Circle Research designed the inaugural course in B2B market research for the Market Research Society and has been invited to speak at major industry forums such as the GSMA Mobile World Congress. Find details of upcoming events here. |
