The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here.
B2B marketing budgets at an all-time high
The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land of B2B marketing: