We helped Microsoft build their mobile device business by tracking brand perceptions.

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"Our brand tracking study is an invaluable management tool. Not only does it provide critical performance metrics, Circle couple that with clear and practical guidance on how to strengthen our brand"

We helped Gattaca to identify the optimum brand architecture for their group.

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“Circle is an excellent partner. They have a very strong understanding of branding in B2B environments"

We segmented the market based on behaviours, needs and attitudes for foreign exchange powerhouse, Moneycorp.

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“These are emotional messages. I have never seen any competitor do this before.”

We measured campaign effectiveness and gave Citrix clear guidance on how to boost performance.

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"Circle’s work has been invaluable in boosting our campaign’s impact and evaluating the ROI."

We created the award-winning Perspectives thought leadership series for Vodafone.

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The result has been several million in incremental sales revenue and an ROI of >8,000%.

We mapped the customer journey for IAG Cargo and developed an ongoing monitor of customer satisfaction.

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“We are delighted with the progress we have made on our change management programme.”

We developed the Global Mobility thought leadership programme for relocation firm Santa Fe.

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The result is content which positions them as the voice-of-authority and has led to >1,000 sales opportunities.

We assessed the potential of a new service, Flight Profile Monitor (FPM), for air traffic control provider NATS.

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The result was a service designed to build customer relationships rather than NATS’ revenues, and the AOA’s Best Environmental Initiative award.

We designed and run insurance broker JLT’s annual client satisfaction programme.

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“I would totally recommend Circle to anyone else who is looking to carry out a B2B research project.”

We helped recruitment agency Randstad to identify gaps in their service offering and launch a refreshed portfolio.

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The result was an entirely new service line, 77% increase in market share and 56% growth in client numbers.

We mapped the buying journey for electrical distributor REXEL and identified a compelling, differentiated proposition.

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The result is a trajectory which will see REXEL triple multi-channel transactions by 2020.

We identified the winning logo re-design for management consultant, PA Consulting.

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“Circle did a great job. They engaged our hard-to-reach target market and helped optimise the logo design.”

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