2012 B2B Marketing Award for Best Content Marketing – Finalist
2012 EMMA Award for Thought Leadership – Finalist
Thought Leadership has become central to the B2B marketing mix. Buyers now expect prospective suppliers to contribute something of value to the debate and demonstrate real expertise.
But by definition, thought leadership can only be afforded to the few.
Santa Fe, a provider of workforce re-location services to multi-nationals, approached Circle Research with a clear brief – equip us with the tools needed to become the undisputed voice of authority in our sector.
Here’s how we did it.