Last week an email invited me to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “it’s where networking feels like a party”. However, I declined for two reasons. I live in London. I’m a man.
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The B2B research blog
Category Archives: B2B decision making
Sometimes things just feel right. We can’t say why, they just do. The house bought not because it ticked all the boxes, but because you could imagine living there. The supplier chosen not after an exhaustive procurement assessment, but because they just seemed to fit. In his book, Blink, Malcolm Gladwell explores experiences like these.
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