Before you read on:  If you’d like a copy of the full B2B Marketing Email report we’re giving away copies to the first 50 new subscribers to this blog – register here for your copy (be sure to do so using your …

Read more »

Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their …

Read more »

Many years ago now, whilst I was working at, newly privatised, British Airways, our research team was challenged to understand what it meant to be “branded British”.  What does the power of national identification bring to the airline in each …

Read more »

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to …

Read more »

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series.  The topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape.

Read more »