Your organisation doesn’t own its brand.   It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is.  It’s what the market believes it to be.  It’s a perception developed …

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Thought leadership.  Everyone’s claiming it but, by very definition, only a handful ever delivers.  So how do you ensure that your content marketing strategy positions you as one of the few?  Follow the seven R’s – Resonant, Rare, Road Mapped, …

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We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series.  The topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape.

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Last week an email invited me to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “it’s where networking feels like a party”. However, I declined for two reasons. I live in London. I’m a man.

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In my last post I put forward the idea that every business should measure its performance against a stakeholder ‘Happiness Index’ with a particular focus on customers.  As the customer’s voice within the organisation, responsibility for this index lies at the …

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