To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of …
I recently posted an analysis of a question to the B2B Marketing LinkedIn group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?” At the time 162 people had replied. Just two weeks on that’s risen …
Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?” I love this question for two …
SMEs are a significant opportunity for many B2B marketers, but how best to open a conversation? Well, I asked 450 of them and here’s what they said.
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