Our friends at Marketing Options International (MOI) have just launched the Mind Share Café. No, not a diversification into tea and cakes, but a virtual hub where they’ve collected together the thoughts of leading B2B technology marketers. Marketers from …
B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to …
Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?” I love this question for two …
I’m of the opinion that every car glove box should contain, as standard, boiled sweets. Some opt for the classic travel tin but I prefer a bag of Fox’s Glacier Mints. I like the taste, but I like the idea more. That in my little glove box sits an icon; a brand that’s part of our cultural fabric.
Every month David Willan interviews leading experts from the world of marketing and B2B. This month David interviews Stephen Cheliotis, Chairman of the Superbrands Expert Councils and Chief Executive of The Centre for Brand Analysis (TCBA).
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