Our friends at Marketing Options International (MOI) have just launched the Mind Share Café. No, not a diversification into tea and cakes, but a virtual hub where they’ve collected together the thoughts of leading B2B technology marketers. Marketers from …
Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?” I love this question for two …
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