Most research agencies define themselves by methodology. Qualitative or quantitative. Telephone or online. Primary or secondary. At Circle we think in terms of outcomes.

First we work with clients to clearly define the challenge or opportunity faced. Then we select the best method of exploration.  Sometimes that will be qualitative – focus groups, in depth interviews or observation. Sometimes it will be quantitative – structured surveys online or by telephone. And sometimes it will seamlessly integrate both of these. 

Now, that may sound like common sense but it’s a lot easier said than done.  It requires a team like Circle’s, experienced across multiple techniques.  It requires excellent project management skills.  Above all, it requires a thought process attuned to integrating multiple perspectives into a holistic whole. 

It also requires solid resources.  Circle is ISO20252 accredited.  We’ve executed projects in more than 100 countries.  We’ve conducted more than 50,000 interviews with B2B decision makers.

Sound like it might be worth talking some more?

Call Andrew Dalglish on +44 (0)20 7960 3802 or email on andrew.dalglish@circle-research.com