I recently posted an analysis of a question to the B2B Marketing LinkedIn group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?” At the time 162 people had replied. Just two weeks on that’s risen …
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Tag Archives: B2B trends
Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?” I love this question for two …
Every month David Willan interviews leading experts from the world of marketing and B2B. This month David interviews Stephen Cheliotis, Chairman of the Superbrands Expert Councils and Chief Executive of The Centre for Brand Analysis (TCBA).
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