B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to …
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Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? And how effective they feel different digital activities are? I certainly have so when Omobono and The Marketing Society …
We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape.
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