The B2B research blog

Tag Archives: customer retention

As featured in

In my last post I put forward the idea that every business should measure its performance against a stakeholder ‘Happiness Index’ with a particular focus on customers.  As the customer’s voice within the organisation, responsibility for this index lies at the …

Read more »

Tags , , ,
As featured in

“[GNP] measures everything…except that which makes life worthwhile” said Robert Kennedy.  Forty years on David Cameron has picked up Kennedy’s idea and instructed government statisticians to begin measuring quality of life in psychological terms. In a nutshell the idea is …

Read more »

Tags , , ,