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Tag Archive: Email marketing

  1. Email marketing: Overcoming message overload

    7 Comments

    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed.

    The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) business-to-business marketers make use of the technique.  Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often.

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