Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side (see post here). Perhaps that’s why my interest was piqued by a recent discussion on the BtoB …
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Tag Archives: marcoms
SMEs are a significant opportunity for many B2B marketers, but how best to open a conversation? Well, I asked 450 of them and here’s what they said.
Every month David Willan interviews leading experts from the world of marketing and B2B. This month David spoke with Jaakko Alanko, one of the true doyens of B2B communications. Jaakko shares insights learned during 40 years in marketing, discusses the …
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