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Benchmark your digital marketing activity

By Andrew Dalglish -

Have you ever wondered how other B2B marketers spend their digital marketing budgets?  Where they invest the greatest amount of time?  And how effective they feel different digital activities are?

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark.  For example, three channels – website development, email marketing and social media – consume 56% of the ‘average’ B2B marketer’s digital budget and 58% of the time they dedicate to digital.

Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers.

The tool and the full research report can be found here – B2B Digital Marketing Research

Read more about our approach to business-to-business (B2B) marcoms and advertising research.

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