+44 (0) 20 7960 3802

The 19 B2B brands in the Klout 50 ranking

By Andrew Dalglish -

There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers.

Lithium Technologies recently published Klout 50 study is testament to this. The study ranks the 50 most influential brands on social media. As you’d expect the list includes big-hitters from the consumer world. Brands like Coca-Cola, McDonalds and Nike. But more surprising is how many B2B brands are featured. Nineteen of the 50 brands listed have a significant or exclusive B2B focus to their business*.

Hats off to you all!

B2B brands featured in the Klout 50 list are:

  1. Microsoft (2nd in the Klout 50)
  2. Google (4th)
  3. Intel (6th)
  4. HP (12th)
  5. Thomson Reuters (15th)
  6. General Electric (16th)
  7. Adobe (22nd)
  8. Nokia (23rd)
  9. Goldman Sachs (24th)
  10. Shell (29th)
  11. SAP (31st)
  12. American Express (32nd)
  13. MasterCard (34th)
  14. Oracle (35th)
  15. Morgan Stanley (37th)
  16. Accenture (39th)
  17. Caterpillar (40th)
  18. 3M (41st)
  19. John Deere (42nd)

* Strictly speaking some brands, notably Facebook, could qualify as B2B because they derive the majority of income from sales to other businesses (advertising in Facebook’s case). However, where a brand is in essence consumer facing, it has been excluded 

Read more about our approach to business-to-business (B2B) branding research.

Leave a Reply

Your email address will not be published. Required fields are marked *