B2B marketing agencies are in rude health. The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’. Their financial numbers reflect this confidence. 85% of agencies have grown revenues year-on-year, with an average increase in Gross Income of 9% and an average rise of 31% in Net Profit. To fuel this, the number of people employed by agencies has jumped by 19% year-on-year.
But some agencies out-perform even these healthy benchmarks. What’s their secret?