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Enhance your customers’ experience

Circle will help you to build a happier, more loyal customer base.  We support B2B brands like yours by:

  • Identifying the drivers of customer satisfaction and loyalty
  • Pinpointing what ‘good’ and ‘great’ performance looks like
  • Measuring levels of satisfaction and loyalty, and how to improve it
  • Determining whether Net Promoter Score (NPS) matters in your market, and if so, how to boost it

Over the past decade we’ve helped dozens of leading B2B brands such as Premier Farnell, KPMG and Symantec in these areas. We’d love to discuss how we could support you – get in touch and let’s have a chat about how we can help you to boost customer satisfaction and loyalty. Or if you’d like to learn more about the thinking which guides our approach first, click on any areas of interest below.

B2B Customer Satisfaction Surveys

Circle is an expert in B2B customer satisfaction surveys.

Over the last decade we’ve helped dozens of world-leading B2B brands to monitor and improve the health of their customer relationships. Brands like Premier Farnell, Vodafone, KPMG and JLT. We couple this extensive experience with a deep understanding of the principles of customer loyalty in B2B markets and a suite of smart techniques which probe far beyond the superficial.

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Happy Clients

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IAG Cargo: B2B customer satisfaction research case study

British Airways World Cargo (now re-branded as IAG Cargo) commissioned Circle to help them transform the culture of the organisation by identifying the things that really matter to customers. The research has created a new mind-set across BAWC:

The airline now has a laser sharp focus on the ‘touch-points’ that have the biggest impact on customer satisfaction. Excellence at each customer interaction has been clearly defined and plans for attaining it put in place
An understanding of the employee’s perspective has enabled a culture change programme which will ensure the brand promise is delivered

So what is the background to this fundamental change?

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