Circle helps you to put the customer at the heart of your brand and marketing strategy. We support B2B brands like yours by:
- Identifying the optimum brand positioning – one which is resonant, unique and authentic
- Tracking brand perceptions and ownership of this position over time
- Gaining the customer view on brand identity decisions – the optimum naming architecture, logo and strapline
- Identifying compelling marketing messages and the best marketing channels to use
- Creating research-led thought leadership content
Over the past decade we’ve informed the brand and marketing activity of dozens of leading B2B brands such as Wiley, Ericsson and Citrix. We’d love to discuss how we could support you – get in touch and let’s to discuss how we can help boost your marketing ROI. Or if you’d like to learn more about our expertise first, then we’ve shared selected case studies here and outlined the thinking which guides our approach below (click on the areas which interest you to expand).