Manage and track brand perceptions
Business-to-business (B2B) brand perceptions tracking research
Circle is an expert in business-to-business (B2B) brand perceptions tracking research. Through a programme of primary research we’ll:
- Monitor your brand funnel – awareness, consideration and preference
- Reveal how your brand and competing brands are really perceived
- Quantify brand performance against the Brand GPS™ framework
Based on these insights we’ll provide a series of brand health KPIs and make clear recommendations on how to improve your position.
Over the last decade we’ve tracked brand perceptions for world-leading B2B companies like Wiley, Microsoft, Vodafone and Ericsson. We couple this extensive experience with a deep understanding of B2B branding and a suite of smart techniques which probe far beyond the superficial.
The result is research which makes a real difference.