B2B market structure and competitor research
Whether you’re looking to enter a new market or better capture the opportunity in an existing one, we can provide you with an accurate map of the market environment. This map will:
- Define the market you’re in and direct and indirect competitors
- Profile buyers – their firmographic make up and hot spots of opportunity
- Size the market, identify key segments and growth patterns
- Calculate your own and competitor market share
- Profile competitors – operations, financial performance, offer, positioning and reputation
Over the last decade we’ve created market maps for dozens of world-leading B2B brands. Brands like Vodafone, Premier Farnell and BSI. We couple this extensive experience with a deep understanding of the different information sources available and how best to collate them.
The result is research which makes a real difference.