By Andrew Dalglish - 23rd July 2011
Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? And how effective they feel different digital activities are?
I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.
The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. For example, three channels – website development, email marketing and social media – consume 56% of the ‘average’ B2B marketer’s digital budget and 58% of the time they dedicate to digital.
Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers.
The tool and the full research report can be found here – B2B Digital Marketing Research
Read more about our approach to business-to-business (B2B) marcoms and advertising research.
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Andrew has specialised in B2B research for over a decade and co-founded Circle Research in 2006. He is a columnist for B2B Marketing Magazine, a regular contributor to Research Live and frequent speaker at leading events such as the B2B Leaders Forum, Customer Experience Live and the Social Media World Forum. Andrew is a Chartered Member of the MRS, teaches the MRS B2B research course and holds an MA in Psychology from Aberdeen University alongside an MSc in Marketing from Strathclyde University.