In her latest blog for Quirk’s Marketing Research Review, Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…
Research is a people business.
Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders.
This all means that attracting, developing and motivating top talent is critical to our industry’s future. What’s the secret? We recently conducted a survey of more than 800 white collar employees from a variety of industries to find out.