Double dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet.
But we business-to-business marketers have always been an optimistic bunch.
The latest B2B Barometer survey explored the opinions of 128 B2B marketing professionals collectively controlling budgets of £29.1 million.
It reveals that despite the economic turmoil, the majority of client-side B2B marketers see happier times ahead.