Choosing a research partner is tough because you’re buying an intangible. It’s impossible to see the research findings before they exist, or to understand if the experience will really live up to expectations.
So the bottom line is, you have to go with your gut instinct. Will the partner you choose deliver genuine, commercially focused insights or just another dull research presentation? And will they have credibility with your colleagues? Or even worse, will the impressive Director who convinced you in the first place disappear and leave you with the junior team as soon as the project has been won?
You need to go on the experience of other clients who have already seen the end result. The typical Circle client has worked with us on more than four projects and we’re pleased to share some case studies from our award-winning work here. We hope these will bring some of our projects alive in a way that is impossible by just talking about what we do.
Understand your target market
Develop and price your products
Manage your brand and marcomms
I would totally recommend Circle to anyone else who is looking to carry out a B2B research project. The team are brilliant and ridiculously clever, as well as being really easy to work with.
Circle Research did an outstanding job in understanding our complicated global business and customers. Their approach gave us great insights into our customers’ satisfaction drivers.
Circle came highly recommended to us in the B2B industry and I’d recommend them in turn. I was delighted with the highly meaningful, tangible feedback they provided that could instantly be turned into action.
I’m so pleased that I chose Circle.
Circle are a great agency – they’re B2B specialists which means they really know their stuff. They always deliver lots of juicy detail, talk the right language and deliver findings in a way that ensures I can use them immediately.
An outstanding job. Circle demonstrated real clarity in strategic thinking providing focussed and extremely useful insights.
Circle gave us a completely fresh perspective which led to a significant repositioning of our business. They did an outstanding job. I’d urge you to use them.
Circle’s work has gone down an absolute storm with the Board, and our CEO has never been so interested in research before. We will be using it to drive massive strategic decisions.
Circle has been a great business partner and instrumental in helping us to get a deeper understanding of our customers and how our marketing initiatives are having an impact on our brand.
Circle was great at getting under the skin of our business. They were easy to work with and their findings were delivered in a really engaging way. Most importantly, their discoveries have helped us to make several major strategic decisions.
Circle brought our brand study to life. Their approach is engaging and interesting, not just loads of monotonous boring charts that sometimes typify studies like this.
Circle would always be my number one choice for carrying out market research in the B2B space. They add value at every stage.
Circle really impressed us with their professionalism, expertise, honesty and tenacity to deliver real insights. Most importantly, they are easy to work with and a pleasure to be around.