To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million.
There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have?
I was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies. In other words, people perfectly placed to provide a blueprint which aspiring marketing leaders can follow.