Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “it’s where networking feels like a party”. However, I declined for two reasons. I live in London. I’m a man.
Clearly the Network’s execution fell short, but their strategy is smart. Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group.
Contrast this with another experience.