By Andrew Dalglish - 10th February 2015
Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot.
What do surveys and Bollywood have in common?
This month saw an unusual collision of two worlds. The #mrx hashtag saw a leap in popularity with more than 20,000 tweets in the month. “Finally”, I thought, “research is quite a cool industry to be in”. But my joy was short-lived (although I still maintain that research is cool). It turns out that our beloved hashtag had been adopted by Bollywood fans to discuss the hotly anticipated new film Mr. X.
Perhaps one day Bollywood will make a movie about the research industry, but for now we’ll need to entertain ourselves. So to the most popular #mrx (not to be mistaken with #MrX) tweets of the month.
And in first place…@esoGOV
Topping the bill was ESOMAR Government Affairs (@esoGOV).
OK, stop sniggering at the back there. I admit privacy isn’t as exciting as Mr. X but it is important, especially to the market research industry. After all, if we lose the trust of respondents that their personal information and opinions are safe with us, then we’ll lose their support. And if we lose their support then we lose the very raw materials of research.
So on 28th January ESOMAR was supporting International Privacy Day and took the opportunity to share how they’d furthered the cause in 2014. You can see exactly what they’ve been up to here, but if nothing else, I’d suggest printing off ESOMAR’s Data Protection Checklist and checking that your policies are up to scratch.
A close second…@kristinluck
Next up was Kristin Luck (@kristinluck).
What is a growth hacker, I hear you ask. In a nutshell, there are two bits to it. The ‘growth’ bit – it’s someone who is obsessively focussed on growing a metric, whatever that may be (customers, viewers, users…). Then there’s the ‘hacker’ bit – they do so like a computer hacker; using technology, creativity and a healthy disregard for the status quo.
Kristin’s Wikipedia page shows that she knows a thing or two about growth, so her session at IIeX Europe 2015 is well worth popping along to. But if you can’t make it to Amsterdam then as an alternative you might want to check out Quick Sprout’s beautifully written and produced guide to growth hacking here.
And last but not least…@Euromonitor
In third place we have Euromonitor.
In this report Euromonitor’s Daphne Kasriel-Alexander shares her view on the key trends in consumer behaviour to watch out for. The full report can be downloaded here, but if you don’t have time (see trend 1 below) then in brief the 10 trends are:
I hope to see you next month for February’s highlights . In the meantime, keep in touch with me through @circle_research.
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Andrew has specialised in B2B research for over a decade and co-founded Circle Research in 2006. He is a columnist for B2B Marketing Magazine, a regular contributor to Research Live and frequent speaker at leading events such as the B2B Leaders Forum, Customer Experience Live and the Social Media World Forum. Andrew is a Chartered Member of the MRS, teaches the MRS B2B research course and holds an MA in Psychology from Aberdeen University alongside an MSc in Marketing from Strathclyde University.