See how research insights can deliver a resonant, differentiated and authentic brand positioning.

‘Brand’ has become a dirty word in some circles. It’s seen as a fluffy concept, the preserve of FMCG marketers and no more than jargon for a logo. Many simply don’t see ‘branding’ as relevant to B2B organisations. We disagree!

Report Summary

This paper on B2B branding research:

  • Defines what a brand is and why it matters to B2B companies
  • Outlines the commercial benefits of having a strong brand
  • Identifies the seven key features of a strong brand
  • Details a three-step process to measuring brand perceptions

View or Download our B2B Branding Research Report

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