March 2011 and the B2B Barometer reveals an economic recovery well underway. The UK exited recession in Q4 2009 and when compared with this period the latest reading in Q1 2011 reveals that:
- 57% of B2B marketers are confident in the economic outlook (up 23%)
- 67% of B2B agencies report an increase in enquiries (up 31%)
Confidence has returned. Professor Merlin Stone comments: “With B2B marketing recovering we know the B2B sector is leading the recovery of the economy, as it always does”.
At the same time the B2B landscape continues to evolve. Take just one highlight from the latest report: the number of B2B marketers with a social media strategy has now doubled from 32% to 64%.