In its latest reading, September 2010, the B2B Barometer charts a two speed market.
Many are benefitting from a solid economic recovery. Two fifths of B2B marketers (41%) report future budgets rising; 16% significantly. One half of B2B agencies (49%) report increased revenues in the past 12 months
Conversely, a lower yet still significant proportion has yet to experience a fillip in activity or confidence. One quarter of B2B marketers (27%) report future budgets decreasing. One third of B2B agencies (30%) report declining revenues over the past 12 months
The latest B2B Barometer report also makes a detailed exploration of the topic on every B2B marketer’s mind; social media. Is it relevant in B2B or could it simply be a case of the emperor’s new clothes?
Get stuck into the full report – B2B Barometer Q2 2010: Full report