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B2B Barometer Survey: Q3 2011

To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting, bond markets shaking and the dreaded credit crunch is rearing its ugly head again.

These turbulent economic times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey shows that despite strong headwinds, the last 12 months have been rather rosy for most:

  • The majority of client side marketers have seen depressed budgets return with three fifths (57%) reporting increased spend
  • One quarter (26%) of B2B marketing agencies report increased billings and a further third (33%) have seen significant increases

However, there are signs that growth in the near future will be much more muted. Read more in the full report which also:

  • Reveals how B2B marketers are splitting their budgets between different communications channels
  • Tracks confidence and budget allocation trends since November 2009
  • Explores the level of sales and marketing alignment…and the impact of mis-alignment

Get stuck into the full report – B2B Barometer Q3 2011: Full report

Download slide deck – B2B Barometer Q3 2011: Slide deck