As the UK exits the longest recession on record, the B2B Barometer reveals cautious optimism amongst B2B marketers.
The survey conducted in November 2009 reveals that two thirds (66%) are confident about their organisation’s outlook. However, given a widespread expectation that the road ahead will remain rocky most plan to hold (57%) or cut (27%) their marketing spend.
Given this widespread budgetary restraint, the Barometer also takes a special look at Return on marketing Investment (ROMI).
- How many are measuring ROMI?
- What metrics are being used?
- What challenges are faced?
Get stuck into the full report – B2B Barometer Q4 2009: Full report