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B2B Barometer Survey: Q4 2009

As the UK exits the longest recession on record, the B2B Barometer reveals cautious optimism amongst B2B marketers.

The survey conducted in November 2009 reveals that two thirds (66%) are confident about their organisation’s outlook. However, given a widespread expectation that the road ahead will remain rocky most plan to hold (57%) or cut (27%) their marketing spend.

Given this widespread budgetary restraint, the Barometer also takes a special look at Return on marketing Investment (ROMI).

  • How many are measuring ROMI?
  • What metrics are being used?
  • What challenges are faced?

Get stuck into the full report – B2B Barometer Q4 2009: Full report