Your target market isn’t one mass. Customers and prospects should be placed into distinct groups based on who they are, how they behave, what they want or what they think.
Doing so can drive business growth. It identifies the most commercially attractive segments, flags new product opportunities and uncovers resonant marketing messages.
This paper on B2B market segmentation:
- Outlines the different approaches to segmentation in B2B environments
- Provides a step-by-step guide to adopting each approach
- Looks at how to effectively implement and action a segmentation model
- Provides links to B2B segmentation case studies