B2B marketers are under increasing pressure to demonstrate clear ROI.
This is of course much easier said than done. The B2B Leaders Report reveals that only 35% of B2B marketers feel they can effectively measure ROI from their activity.
This paper on marketing channel and messaging research explores how to:
- Identify messages and channels most likely to cut through
- Optimise the creative execution pre-launch
- Measure campaign impact post-launch
- Create a feedback loop so that future campaigns benefit