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B2B marketing channel and messaging research

B2B marketers are under increasing pressure to demonstrate clear ROI.

This is of course much easier said than done. The B2B Leaders Report reveals that only 35% of B2B marketers feel they can effectively measure ROI from their activity.

 

Report summary

This paper on marketing channel and messaging research explores how to:

  • Identify messages and channels most likely to cut through
  • Optimise the creative execution pre-launch
  • Measure campaign impact post-launch
  • Create a feedback loop so that future campaigns benefit

 

View or Download our Marketing Channel & Messaging Report

B2B marketing channel and messaging research