Circle isn’t like traditional research agencies – we couple research expertise with a deep understanding our clients’ marketing and business challenges.
To ensure we’re always at the cutting edge of developments, we’re an active member of the B2B marketing community, pioneering studies such as The B2B Benchmark Series and The B2B Barometer. We’re delighted to share highlights from these studies below alongside other reports and white papers we’ve published.
Where does search fit in the B2B marketer’s portfolio? How do they develop their SEO strategy? What tactics are having the greatest impact?
B2B Marketing’s first annual SEO Benchmarking report reveals the answer to these and other pressing questions. At the report’s core is a survey of more than 350 B2B marketers conducted by Circle Research.
Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. Fair enough. After all, few brands have buyers queuing at their door so ‘hunting’ revenue has to be a key focus.
With this in mind, B2B Marketing Magazine’s latest Benchmark report on lead generation couldn’t have come at a better time.
Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales.
So maybe you already have a content strategy, but want to know what your peers are doing. Or perhaps you’re developing a content strategy and want some pointers. Either way, this report provides valuable guidance.
Is social media relevant in B2B? What platforms are B2B marketers using? What metrics do they use to measure success?
In this report we explore the state of social media in B2B, providing a clear view of the landscape and a peer-based definition of success.
What open and click-through rates do other B2B brands achieve? What email challenges do your peers face? What are the secrets of their success?
B2B Marketing’s latest benchmarking report reveals the answer to these and other critical questions. It’s a must-read for any B2B marketer seeking to design or enhance their email marketing strategy.