Circle isn’t like traditional research agencies – we couple research expertise with a deep understanding our clients’ marketing and business challenges. To ensure we’re always at the cutting edge of developments, we’re an active member of the B2B marketing community, pioneering studies such as The B2B Benchmark Series and The B2B Barometer. We’re delighted to share highlights from these studies below alongside other reports and white papers we’ve published.

The B2B Barometer

The definitive study of what's going on in the world of B2B marketing. Priorities, budgets, channel effectiveness, key trends, the client/agency relationship and more...

The B2B Barometer
B2B Marketing

The B2B Benchmark report series gives exclusive insights into hot topics in the B2B marketer's world. Customer experience, Marketing Automation, Social Media, Innovation and more...

B2B Marketing

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Case studies

We helped Microsoft build their mobile device business by tracking brand perceptions.

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"Our brand tracking study is an invaluable management tool. Not only does it provide critical performance metrics, Circle couple that with clear and practical guidance on how to strengthen our brand"

We helped Gattaca to identify the optimum brand architecture for their group.

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“Circle is an excellent partner. They have a very strong understanding of branding in B2B environments"

We segmented the market based on behaviours, needs and attitudes for foreign exchange powerhouse, Moneycorp.

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“These are emotional messages. I have never seen any competitor do this before.”

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