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Tag Archive: Email marketing

  1. Email marketing: Overcoming message overload


    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed.

    The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) business-to-business marketers make use of the technique.  Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often.