Quirks marketing research reviewIn her latest blog for Quirk’s Marketing Research Review, Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…

Research is a people business.

Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders.

This all means that attracting, developing and motivating top talent is critical to our industry’s future. What’s the secret? We recently conducted a survey of more than 800 white collar employees from a variety of industries to find out.

Read the rest of the article on Quirk’s Marketing Research Review.

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About Andrew

Andrew has specialised in B2B research for over a decade and co-founded Circle Research in 2006. He is a columnist for B2B Marketing Magazine, a regular contributor to Research Live and frequent speaker at leading events such as the B2B Leaders Forum, Customer Experience Live and the Social Media World Forum. Andrew is a Chartered Member of the MRS, teaches the MRS B2B research course and holds an MA in Psychology from Aberdeen University alongside an MSc in Marketing from Strathclyde University.

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