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Circle is the B2B market research expert.  We’re driven to make a difference.

Circle was founded in 2006 as an alternative to traditional research agencies who deliver bland, uninspiring and academic outcomes. 

Our mission is to uncover hidden truths about your target market and then help you translate these into marketing and commercial success.  Ask Randstad who grew their market share by 77% or Vodafone who saw an 8,000% ROI.

Circle consistently delivers outcomes like these because:

  1. We’re the B2B specialists. We intimately understand your environment, your business issues and your commercial realities. You’ll benefit from this deep pool of experience
  2. We’re research-led consultants.  Our people couple research expertise with a background in business, strategy and marketing.  You receive commercially sound advice which makes a real business impact
  3. We’re proud to be boutique.  We deliberately limit the number of clients we work with so that each receives a high calibre team passionate about their work and obsessive about their clients.  You receive the very highest levels of service and an extension to your team
  4. We constantly push the boundaries.  Our default mind-set is to constructively challenge the status quo – to put received ‘wisdom’ under the microscope and question the traditional way of doing things. You take the best path and stay one step ahead of the competition

That’s the Circle difference.  It’s why the MRS nominated us as one of the best new research agencies when we were founded in 2006.  It’s why half of the UK’s Top 10 B2B Superbrands choose us.  And it’s why the average client has worked with us on more than four projects.

News & Views

Profile picture of Andrew Dalglish

What system 1 and 2 thinking mean for B2B marketers

by Andrew Dalglish
A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome.  System 1 works at a sub-conscious level without us knowing it.  Using intuition and beliefs about how the world more...

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