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Circle is the B2B market research expert.

We’re driven to make a difference.

Circle was founded in 2006 as an alternative to traditional research agencies who deliver bland, uninspiring and academic outcomes. Our mission is to uncover hidden truths about your target market and then help you translate these into marketing and commercial success.  Ask Randstad who grew their market share by 77% or Vodafone who saw an 8,000% ROI.

That’s the Circle difference.  It’s why the MRS nominated us as one of the best new research agencies when we were founded a decade ago.  It’s why half of the Top 10 B2B Superbrands choose us.  And it’s why the average client has worked with us on more than four projects.

Circle consistently delivers outcomes like these because:

  1. We’re the B2B experts. We intimately understand your environment, your business issues and your commercial realities. You’ll benefit from this deep pool of experience
  2. We’re research-led consultants.  Our people couple research expertise with a background in business, strategy and marketing.  You’ll receive commercially sound advice which makes a real business impact
  3. We guarantee a high-calibre, highly-experienced team.  Over the past decade Circle has grown into a mid-sized, ISO accredited agency, but we’ve retained our boutique culture.  You’ll receive the very highest levels of service and work with people who ‘get it’
  4. We constantly push the boundaries.  Our default mind-set is to constructively challenge the status quo – to put received ‘wisdom’ under the microscope and develop smart tools which look beyond the obvious. You’ll take the best path and stay one step ahead of the competition

News & Views

Profile picture of Andrew Dalglish

Is programmatic advertising relevant in B2B?

by Andrew Dalglish
One number in the recently published B2B Barometer study caught my eye.  Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant.  That’s striking because an estimated 59% of digital ad spend in the UK, that’s £1.8 billion, is more...