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Circle is the B2B market research expert.  We’re driven to make a difference.

Circle was founded in 2006 as an alternative to traditional research agencies who deliver bland, uninspiring and academic outcomes. 

Our mission is to uncover hidden truths about your target market and then help you translate these into marketing and commercial success.  Ask Randstad who grew their market share by 77% or Vodafone who saw an 8,000% ROI.

Circle consistently delivers outcomes like these because:

  1. We’re the B2B specialists. We intimately understand your environment, your business issues and your commercial realities. You’ll benefit from this deep pool of experience
  2. We’re research-led consultants.  Our people couple research expertise with a background in business, strategy and marketing.  You receive commercially sound advice which makes a real business impact
  3. We’re proud to be boutique.  We deliberately limit the number of clients we work with so that each receives a high calibre team passionate about their work and obsessive about their clients.  You receive the very highest levels of service and an extension to your team
  4. We constantly push the boundaries.  Our default mind-set is to constructively challenge the status quo – to put received ‘wisdom’ under the microscope and question the traditional way of doing things. You take the best path and stay one step ahead of the competition

That’s the Circle difference.  It’s why the MRS nominated us as one of the best new research agencies when we were founded in 2006.  It’s why half of the UK’s Top 10 B2B Superbrands choose us.  And it’s why the average client has worked with us on more than four projects.

Circle are flexible, focussed, excellent communicators and have delivered real insights. Above all they’re enjoyable to work with.

It’s not very often that you meet an agency who immediately understands the client challenge. Circle made it easy, delivering insightful results and meeting objectives.

Circle are a great agency – they’re B2B specialists, always deliver lots of juicy detail and deliver findings in a way that ensures I can use them immediately.

Many agencies claim to add value, but Circle is one of a small number who actually deliver. I would certainly recommend them.

Circle really impressed us with their professionalism, expertise, honesty and tenacity to deliver real insights. Most importantly, they are easy to work with and a pleasure to be around.

Truly brilliant!

Circle would always be my number one choice for carrying out market research in the B2B space. They add value at every stage.

An outstanding job. Circle demonstrated real clarity in strategic thinking providing focussed and extremely useful insights.

Circle gave us a completely fresh perspective which led to a significant repositioning of our business. They did an outstanding job. I’d urge you to use them.

News & Views

Profile picture of Andrew Dalglish

Shape the B2B Barometer

by Andrew Dalglish
The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives more...