There's a reason we were named best agency at the MRS Awards

We deliver research which makes a difference

We helped Randstad
grow their market
share by


Vodafone saw an ROI
on their research
investment of


We uncovered insights
that cut Premier Farnell's
supply chain costs by


View Case Studies

We work with 50% of the top 10 B2B superbrands

We live to delight clients

  • Circle are a great agency - they're B2B specialists which means they really know their stuff. They always deliver lots of juicy detail, talk the right language and deliver findings in a way that ensures I can use them immediately.


  • Circle brought our brand study to life. Their approach is engaging and interesting, not just loads of monotonous boring charts that sometimes typify studies like this.


  • I would totally recommend Circle to anyone else who is looking to carry out a B2B research project. The team are brilliant and ridiculously clever, as well as being really easy to work with.


  • An outstanding job. Circle demonstrated real clarity in strategic thinking providing focused and extremely useful insights.


  • Circle came highly recommended to us in the B2B industry and I’d recommend them in turn. I was delighted with the highly meaningful, tangible feedback they provided that could instantly be turned into action.


  • Circle gave us a completely fresh perspective which led to a significant repositioning of our business. They did an outstanding job. I’d urge you to use them.


  • Circle has been a great business partner and instrumental in helping us to get a deeper understanding of our customers and how our marketing initiatives are having an impact on our brand.


  • I’m so pleased that I chose Circle.


  • Circle’s work has gone down an absolute storm with the Board, and our CEO has never been so interested in research before. We will be using it to drive massive strategic decisions.

    Premier Farnell

  • Circle was great at getting under the skin of our business. They were easy to work with and their findings were delivered in a really engaging way. Most importantly, their discoveries have helped us to make several major strategic decisions.


  • Circle Research did an outstanding job in understanding our complicated global business and customers. Their approach gave us great insights into our customers’ satisfaction drivers.


  • Circle really impressed us with their professionalism, expertise, honesty and tenacity to deliver real insights. Most importantly, they are easy to work with and a pleasure to be around.


  • Circle would always be my number one choice for carrying out market research in the B2B space. They add value at every stage.

    OgilvyOne Business

We provide insights across the entire
customer lifecycle

Get in touch with us today

Call us on UK020 7632 3434USA917 297 5876

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Five reasons to choose Circle

We're B2B specialists

We uncover hidden insights

We make a commercial impact

We're trusted to deliver

We care

We’re the B2B specialists

Circle is one of the few specialist B2B market research agencies in the world. That expertise is important. Working with a B2B market research specialist means you’ll receive research which:

  • Accurately reflects the structure of your complex marketplace
  • Effortlessly engages the hard-to-reach business decision makers in your target market
  • Is based on intelligent conversations and questions which cut to the heart of the issue
  • Builds on valuable lessons from thousands of projects with business-to-business (B2B) companies facing the same issues as you
  • Concludes with smart recommendations delivered by a team who have credibility with your stakeholders internally

We uncover hidden insights

Our CircleLabs team is constantly innovating tools which allow us to look past the superficial and reveal deeper, hidden insights.  We’re armed with:

  • Proprietary models which guide our exploration
  • Probing psychological tools which reveal people’s true thoughts and feelings
  • Sophisticated technology which enhances data capture and dissemination
  • Advanced analytical and statistical techniques which uncover hidden patterns

We make a commercial impact

Not only do we reveal hidden truths, we translate these into commercially sound, action-oriented advice.  Two things are central to this.  Our consulting frameworks ensure internal buy-in to the research, that it explores the issues that stakeholders care about and that it results in a detailed plan of action.  And our team – a collection of smart, strategic thinkers with a deep understanding of the business issues clients face – has the skills needed to turn the ‘what’ of research into ‘what next’ decisions.

We’re trusted to deliver

Working with Circle you’ll be able to rest easy knowing that you’re in the safest of hands.  We’re over a decade old and trusted by brands like Google, Microsoft, Maersk Line, CBRE and Worldpay.  We’re the only B2B research agency accredited to the ISO20252 quality standard designed specifically for market research.  And we’re part of Next 15 PLC, a company with 1,600 employees and listed on the London Stock Exchange.

From b2b brand development research to b2b market segmentation, Circle has it covered and we’re trusted to deliver.

We Care

Our approach is to build a small dedicated team around each client. These teams are obsessively client-centric – they love to build close relationships, make their client’s life easy and ultimately, make their client look good. Take a look through our case studies to what we can do for your business.

How we do it Find out more >

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